GetApp’s goal is to help small businesses grow. One of the ways they help is by providing content and research. But on today’s content heavy web, it can be difficult to get content in front of customers, no matter how valuable it is. To overcome their challenge, GetApp works with influencers who are able to amplify content and ensure broader distribution. We caught up with James Clifton, the Social Media Manager at GetApp to see how they use BuzzSumo in their strategy.